-
newsWinning Brands at Danish Beauty Award 2026
At Danish Beauty Award 2026, several of our brands were recognised across key categories – reflecting strong performance in a market where efficacy, sensorial appeal and innovation continue to define consumer expectations.
-
newsOur Winners at Swedish Beauty Awards 2026
The awarded products reflect the evolving expectations of today’s beauty consumer, as selected by an expert jury.
-
newsWinners at Swedish Beauty Awards 2025
At this year’s Swedish Beauty Awards, four of our distributed products won in their categories – a proud testament to the quality and innovation of the brands we represent. Each was chosen by the jury, who also shared their expert motivations.
We’re Featured in Dagens Industri!
We are thrilled to share that our company has been featured in Dagens Industri, Sweden’s leading business newspaper! The article highlights our mission to establish leading beauty brands in the Nordic market, a vision we’re proud to bring to life every day.
-
articleMother’s Day Gift Guide: Beauty Gifts as Unique as She Is
Mother’s Day is the perfect moment to say thank you and celebrate her – as a mum and as the unique person she is. After all, every mum has their different personalities and ways to spoil themselves, or enjoy some much needed me-time. For instance, there are the luxury loving ones that find joy in refined routines and indulgent rituals. Meanwhile, others are home-cosy and love taking a relaxing spa bath or watching their favourite rom-coms on repeat. Then there are the weekend getaway ones, who love to travel and be spontaneous. From self-care gifts, to signature lipsticks and unforgettable fragrances – here is our curated Mother’s Day Gift Guide to help you find something especially for her that she will truly love.
-
articleNew Floral Fragrances: Spring Is in the Air!
As the seasons shift and days become lighter, fragrances turn towards florals once again. This spring gives us everything from trending jasmine notes to one flower in four different scents with blooming daisy, to floral sweet and fruity notes – this season fragrances are truly in bloom!
-
articlePastel Makeup: Perfect for Spring & Easter Celebrations
Pastels are at the heart of spring and Easter. Soft, light and joyful, these delicate shades capture the feeling of the season perfectly. Inspired by blooming flowers and brighter days, pastel makeup brings a sense of renewal to every look. This spring, let pastels set the tone – think luminous, petal-soft skin and dreamy, flower-colourful finishes.