At this year’s Swedish Beauty Awards, several of our distributed brands were recognised across key categories – highlighting strong performance within innovation, quality and consumer relevance.

Men’s Product of the Year

Shiseido – Ultimune Men 2.0 Power Infusing Concentrate
“This year’s winner is easy to use, delivers a distinct premium feel and perfectly captures the jury’s vision of modern masculinity in a jar. In 2026, Swedish men are also seeking active ingredients as part of their skincare routine.”

Face Mask / Patches of the Year

Peter Thomas Roth – 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches
“The eyes are said to be the mirror of the soul. For an extra boost of radiance, this caffeine- and collagen-infused treatment delivers a firmer, smoother and more refreshed eye area with an instant ‘Cinderella effect’. The jury unanimously celebrates this pure gold favourite.”

Serum / Oil of the Year over 600 SEK

Sensai – Comforting Barrier Essence
“A sensational experience is the best way to describe this product. Developed for dehydrated skin, it provides comfort, resilience and exceptional hydration. A restorative treatment in luxurious packaging, designed for even the most demanding skin.”

Women’s Fragrance of the Year under 900 SEK

GANT – Sunset Club EdP
“A sublime fragrance that creates an aura and adds a golden touch to everyday life with a truly luxurious feel. Elegant and warm, much like a setting sun on the most beautiful summer day.”