A Stronger Partnership Across Scandinavia

From 1 July 2025, Scandinavian Cosmetics is once again the official distributor for COTY. This time, the partnership spans the entire Scandinavian region – Sweden, Norway, Denmark, and KICKS in Finland. It also includes COTY’s full portfolio, covering both prestige and lifestyle brands.

To support the broadened scope, the internal organisation has been reinforced. This ensures that every brand receives the strategic attention it deserves. With the new setup in place, the collaboration is well-positioned to drive sustainable growth and deliver clear value – both for brand owners and the Scandinavian retail market.

Reunited to Redefine Beauty

In 2021, COTY chose a different distribution setup in Scandinavia. Today, we are proud to be reunited – this time with an even broader scope. COTY’s decision to return is a strong vote of confidence in our organisation, our teams, and our ability to deliver in a fast-moving market. This renewed partnership builds not only on a shared history, but also on a joint ambition to shape the future of beauty in Scandinavia.

“The greatest confirmation we can receive from a global brand house is when they choose to return to us. This has been made possible thanks to all the fantastic work being done within the company. It’s a great outcome for COTY, for our current brand owners, and for retail – as we now offer an even stronger and more attractive portfolio.”

— Joakim, Group CEO

This achievement reflects the collaborative effort of teams across the organisation – from logistics and sales to marketing, education, and supply chain – all working together with a shared sense of purpose and urgency.

Shaping Tomorrow’s Beauty Landscape

With this partnership, we’re not only reconnecting – we’re reimagining what’s possible. Together with COTY, we aim to set a new standard for how global brands can thrive locally. Through data-driven insights, creative excellence, and strong market relationships, we are committed to making every launch, every brand, and every store visit more impactful than ever.

A Smooth Transition on a Tight Timeline

This collaboration is larger in scale than ever before, with both a broad scope and an ambitious timeline. In just four months, infrastructure was set up, the warehouse filled, systems aligned, and the commercial launch prepared – all at record speed. Throughout the process, the teams showed exceptional determination, agility, and focus. Close dialogue with retailers and partners was maintained at every step. The result is a seamless transition and a strong foundation for what lies ahead.

Looking Ahead with Confidence

Looking ahead, there is a strong sense of energy, pride, and confidence. This is more than a distribution agreement – it’s a shared mission to elevate beauty across Scandinavia. With COTY now part of the growing brand portfolio, and in close collaboration with existing partners, the organisation is ready to deliver greater value, stronger visibility, and outstanding results in every category.

About COTY:
Founded in Paris in 1904, COTY is one of the world’s largest beauty companies. Headquartered in New York and active in over 125 countries, the company operates a renowned portfolio of brands across fragrance, colour cosmetics, and skin and body care. Its lineup includes global names such as Gucci, Hugo Boss, Chloé, Burberry, Calvin Klein, Marc Jacobs, Rimmel, and Max Factor.

COTY’s mission is to celebrate and liberate the diversity of beauty – enabling people to express their individuality and personal style.